Dana Sterling Duke, also known as, "THE DUKE of Oakley." The Duke became the 1ST Promoter for Oakley, Inc. He encouraged the riders and deeply believed in them. Fans still line up for his autograph at any Action Sport he attends based off of the impression he left on them decades ago! Since then, he has survived three heart attacks, multiple surgeries, and lives by the saying, "Never Give up!" LONG LIVE THE DUKE
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